Marketing Strategy, Marketing Technology, Marketing Transformation
The latest campaigns, creative effectiveness and performance from the UK’s top agencies. Marketers are still fixated on the notion that purpose drives growth, when the whole point is that for most brands it will cost money and require sacrifice. SMEs are more likely to focus solely on brand marketing than their counterparts in large organisations, according to exclusive data from Marketing Week’s Language of Effectiveness Survey. The new model is designed to offer a “contextual, connected and continuous” learning environment to help marketers better embed what they are taught. For marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton. Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back. A distinction should be made between marketing research and market research. Market research involves gathering informat